Starting my YouTube mom channel was a dream of mine for YEARS before I actually hit upload on that first video…which is CRAZY! I wish I had just started it then and there and not let my own fears and self-doubt hold me back. I also know so much more now that I’m a few years into my channel and I want to encourage YOU and share all my tips and tricks so that if you’re serious about doing this (and making money $$$) from it you have the best advice.
If you want to see my channel in action – click HERE and subscribe!
and…if this post encourages you to start your channel DM me on Instagram and share the link to your first video so I can hit that like button!!
1- Small channels rely on ‘search’ to grow.
That means you need to create content that people are searching for. For example, something like ‘What I’m Packing in my Hospital Bag’ is a popular video topic across all mom channels. BUT, if you make a video with this exact title on this exact topic on a new or small channel it will get lost in the millions of other videos that are already online. So…
2- Niche down!
To get those first subscribers to find your content you need to create searchable content that’s also NICHE content. Meaning, someone is looking for it and there aren’t already a million other videos on it. So, instead of just sharing your ‘What I’m Packing in my Hospital Bag’ try…’What I’m Packing for my WATER BIRTH’ or ‘What I’m Packing for my 4th Hospital Birth’. The best part about this is people searching for these topics will want to subscribe to you because you are just what they are looking for.
3- Find your friends!
YouTube is a community and small channels help other small channels grow. Spend time every day searching for other new and small YouTube mom channels, subscribing to them and commenting on their videos. BONUS points if you share their content on their Instagram and follow them on Instagram too. You can’t fake this though, the best connections are meaningful! If you want to know my secret tip to finding other channels the same size as yours click to watch THIS VIDEO HERE.
4- Have some confidence girl!
Everyone starts from zero subscribers and zero views. Before starting my channel I was most worried about my friends and family seeing my channel and thinking it was ‘lame’ because it was so small. That mindset is never going to get you anywhere because you have to start from the beginning.
5- Don’t just vlog!
I mentioned that YouTube is primarily a search algorithm as my first point in this post so you can’t rely on a vlog to bring in traffic at the beginning because people will have a hard time finding your channel. The exception to this is if you have a really compelling or niche family life. So, for example, if you have a really large family, or live on a farm, or whatever other thing is just so compelling people will want to watch you without knowing you then go for it. Otherwise make those lovely family vlogs but make enough content that will come up in search too!